I will never forget the first time someone truly got the meaning of the title of my first book, Campbell’s Rambles: How a Seeing Eye Dog Retrieved My Life.

I sold a copy one day while riding the bus, and as he went to his seat the buyer said, “Campbell’s Rambles: How a Seeing Eye Dog Retrieved My Life, not changed my life, not made a difference in my life, but retrieved my life.”

I knew right then and there, he understood, it was more than just the breed of dog.

Yes, titles are important.

Source: Titles – How Important Are They and How Do You Come Up With Them?