Good morning, I hope this post finds you doing super well.
Before I get to today’s Tip I’d like to wish all who are celebrating a Happy Memorial Day and remind you, this day is much more than a celebration to begin summer.
And now, today’s Tip.
Here at Tell-It-To-The-World Marketing (Author, Blogger, Business Assist) where we support talented authors, as well as successful business owners in their marketing, by marrying social media, with more traditional approaches,
the goal is to help the client market their Book, Blog, or Business to the very best of their ability.
One of the best ways for me to do this, is to share tips with my clients, so that they can define the services I provide them, to better meet their needs.
This morning, I’m pleased and Privileged to feature yet another stellar marketing advice piece from Sally Cronin.
If you’ve never bothered to read and follow any of her marketing advice pieces, you’re definitely doing yourself a disservice.
Now, I invite you to enjoy educating yourself with Sally’s post.
Smorgasbord Public Relations for Authors – Part One – People buy People First – Profile Photoby Sally Cronin
Posted on May 31, 2021 by Smorgasbord – Variety is the Spice of Life.
The definition of Public Relations in business is “Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”
In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles that might influence the public to buy our books.
The focus this time is on you.. the author.
I have been promoting authors on and offline now for twenty years including glitzy book launches in Madrid and Marbella with flowing champagne and local VIPs, on the run gangsters, birds of prey and an Elvis impressionist (don’t ask). This meant there was quite a bit of attention from local and national press and the first thing that they asked for was photographs of the author as well as their details… then asked about the book!
Whilst those days are mainly behind us due to the digital revolution and the ability for all of us to reach a worldwide market at the click of a button, the need to get ourselves noticed and to remain in the public eye is even more important.
With 20,000 Ebooks a week being uploaded to Amazon and millions of books within our chosen genres on the shelves, it is a challenge to be noticed. You need to use everything in your author’s toolbox to get you and your book in the spotlight.
The first important key point to accept and embrace is that as writers we are in business with a responsibility for all processes involved in the research, writing, editing production and marketing of our books
And the second key point is that this responsibility includes the need to build a mutually beneficial relationship between us and our potential readers.
Most of us do not have the luxury of thousands of pounds in our marketing budget, nor do we have the benefit of a PR department of a major publishing house trumpeting the news of our book from the tree tops nationally and internationally.
However what we do have is a number of platforms that can assist us in doing that for ourselves.
If you are a new author and would like a free copy of my Book Marketing and Blog Set Up pdf then please email me on sally.cronin
In the first posts in this series I am going to focus on your image on the store front for your business worldwide and where the majority of your books, even print with Amazon POD, will be sold.
The Profile Photograph