Over the past few weeks, I’ve been getting a lot of queries from people wanting me to assist them with the marketing of their books, blogs or businesses.
“That’s great!” You exclaim.
Yes, and No.
“No! Why no? aren’t you wanting more clients?”
Yes, I am and I’m always happy to consult with anyone looking for marketing help, and though most of the people querying me have had a clear idea of what it was they wanted from me, some have made me stop and scratch my head in wonder. So, with that thought in mind, I’ve decided it’s time for me to talk about how to best query someone when you’re looking for assistance from them.
First, above all, do your homework. Before reaching out to someone whether it’s an agent for publishing your book, a company to help further your business, or a marketer like me, know to whom you’re writing.
Visit their website. Read about them and the service they provide, if information is available, contact others they’ve worked with in the past. If you do these simple things before you reach out, you’ll have a decent idea as to whether they can help you or not.
Next, and equally important, know what it is you want from them. Sit down and decide what your goal in working with the person you’re reaching out to is.
What can working with them do for your book, blog or business?
What type of help do you need?
Knowing this before writing your query letter will help the one you’re querying know how or if they can help you.
Last, and still every bit as important as the afore mentioned, when you write answer the basic, who, what, how, and where. Tell the person you’re contacting who you are, what your business is, and exactly what it is you hope to gain by working with them. Also, it’s a great idea to let them know from where you heard of them.
Some people have guidelines for querying, so if you’ve not thoroughly vetted them before making your initial contact, you may very well be wasting both yours and their time.
I hope this post has helped you in some way.
I love feedback, so feel free to get in touch.
Until next time, happy querying, may Harmony find You and Blessid Be.
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