Just a little while ago I started this post. I accidentally sent it out before I was finished.
I managed to stop it from posting unfinished onto my blog but didn’t catch it before it went out to one of my groups.
I was excited because a friend of mine showed up to take me to early voting and hit send before done.
Ah well, life happens. Anyway, here’s what I wanted to say.
Are you a podcaster? Thinking of becoming one? Helping someone else with theirs? Want to be a guest on a show?
Whatever your situation, I urge you to read this posting.
At the end you’ll find information which will lead you to my latest show where I was Pleased and Privileged to chat with author poet Tori Zigler.
Doing a podcast is not easy work. However, if done right it is quite rewarding.
First, I wanted to learn about how to behave when doing a podcast as well as how not to behave.
I listened to lots of podcasts.
The one thing I noted was that if the host was prepared IE had read up on their guest, knew lots of information about them, and if they were an author had read their books, the show went smoothly, and both the host and guest were comfortable.
The second thing I realized was that it was my job to stay on topic and not stray off to other realms or to allow my personal opinions to sluff off onto the guest or into the show.
Once I began, I learned quickly that it was also an exceptionally good idea to have an outline for both my guest and me. It’s also a good idea to discuss with the guest ahead of time what they want to talk about and what they hoped to gain from being on my show.
Once I learned those things, my podcast really began to take off.
The other thing I quickly learned was that an audio editor was in order if what I wanted to tell the world was to be worthy of public consumption.
Thanks to Casey Mathews of: https://webfriendlyhelp.com my podcast sounds incredible.
I cannot tell you how glad I have been since I started Talk to Tell-It-To-The-World Marketing.
Podcasting is not for the faint of heart though. You must be willing to put in a lot of work. It’s a whole lot more than just sitting down and conducting an interview.
For me, producing a one-hour long show takes about 10 hours from start to finish.
When we did our live Book and Business Bonanza it took about twice as long if not more, and none of those hours included the planning and promoting.
What is there to do?
I must record voice over spots for my sponsors, and that’s always changing as new people sign up for ad space.
I must listen to all the recordings from start to finish and make notations if there are things my audio editor must be aware of that need tweaking.
Once the episode is finished and ready for upload, I must see it safely onto the podcast feed and then check to make sure it’s live in all the advertised directories.
Then, I must promote the thing.
It’s not enough to send out the info to my list of email contacts. It must go out across all my social media, onto my blog and then… I must work to find new and unique places to advertise it so that my audience is always growing.
And even that’s not all.
I must stay aware of the latest updates on things like recording equipment, headsets, marketing opportunities and of course I must listen to other podcasts so that I stay one step ahead of the competition.
Anyhow, just my thoughts this afternoon as I’m looking at my download stats.
Oh, that reminds me. Another thing one must do when doing a podcast is to listen to their listeners. The feedback of the listener is the life of your show. If the listeners are unhappy your podcast will flop.
As I type Season 2 Episode 4 has just finished uploading.
Listening with Alexa? Just ask, “Alexa, play the Talk to Tell It To The World Marketing Podcast”
You can also hear it on Spotify and Google Play.
Or just go to:
|Direct link to MP3
Happy Podcasting and have a great day.