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For the first few books I published, I created cell sheets and sent them to bookstores across the state. I also put together a press release and sent it to newspapers. Although the local bookstore in Sheridan, Wyoming, has always responded favorably and a few regional newspapers have done an article on me here and there, I’ve learned that most newspapers care only about what goes on in the community they represent and don’t give a darn about what happens anywhere else unless, of course, it’s a story of national interest. I even contacted my state public radio conglomerate, to no avail.

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